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Building digital trust to act on data

Digital Businesses don’t just acquire and analyze data — they act on it.  An effective data-driven culture lets Digital Businesses modify operating processes, identify market opportunities, create new products and services, and continuously improve. But that kind of culture requires building trust, resiliency and secure connectivity.
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In response to digital transformation, organizations make the largest investment in 
data and systems security.
IDC, Harnessing Your Data to Deliver Better Experiences and Drive Digital Transformation, 2019.
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While a significant invesment is made into other IT areas, organizations make the largest investment in 
data and systems security.
IDC, Harnessing Your Data to Deliver Better Experiences and Drive Digital Transformation, 2019.

Data-driven innovation requires secure connectivity

In the first half of 2019, Black Lotus Labs tracked, on average:
771 million DNS queries daily
3.8 million unique threats per month
18,000 C2s daily
CenturyLink, Threat Report, 2019.
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While there are many threats Digital Businesses must confront and account for, data breaches remain the top concern.
IDC, Digital Trust: The Key Driver for Sustained Digital Transformation, Jan. 2019.
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Data breaches
are the most common security concern for Digital Businesses.
IDC, Digital Trust: The Key Driver for Sustained Digital Transformation, Jan. 2019.

Responding to security threats

Establishing digital trust lets business partners know that a company has committed time and resources to ensure its IT networks are secure.
Network and IT infrastructure developed using Connected Security with built-in threat protection offers Digital Businesses:
Network-integrated security and control
Unsurpassed global visibility into the threat landscape.
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Real-time threat intelligence
Constant and active monitoring of network traffic for malicious actors and patterns.
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Automated threat response
Policy-driven actions to be taken the moment a hazard is identified.
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Case Study

Boosted sales with bulletproof data and service

With disaster recovery support from CenturyLink, Info Mart maintains its digital business commitment and provides 24/7 uninterrupted service to 300,000 customers. In 2018, the company 
boosted its sales transaction value by 71%.
Read the Case Study
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